GENM0510 - Managing Media

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See also:

Course Outline Reading: Media Paradigms [Unipass Login] Timetables	Online Learning UNSW Library Library Subject Guides Online Handbook

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Although addressed at health professionals, this course would benefit people working in a wide variety of fields, particularly in marketing. The preparation of materials for publication or broadcast form the central component of the course although there is also strong emphasis on managing relationships with professionals in mass media to best effect. The lectures on media liaison and preparing materials for publication are supplemented by lectures delivered by professionals working media organizations and outlets.